Tag Archives: Social Media

Social Media

How to make and advertise your Facebook Page

It’s 2016. You’ve got a Facebook page. Your partner has a Facebook page. Your kids have Facebook pages. Even your elderly next door neighbor has a Facebook page. So, if you’ve got a business and it doesn’t already have its own Facebook page, then it’s time to act. Despite the ever growing variety of social media sites, Facebook is still ranked as the #1 social media network. It gets the largest amount of traffic to its site and also sends the largest share of social media referral traffic to external sites.

Convinced? We thought you would be, which is why we’re making it easy for you to get your business page on Facebook started and advertised with this new Facebook guide for 2016:

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Social Media

Best social platforms for your Riverside business

There’s no denying that social media is powerful these days – especially for brands and companies. In fact, there are plenty of statistics that prove the importance of social media for companies, including those that show an increase in customers due to social media marketing efforts. But with so many social platforms to choose from – Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+ to name a few – it can be hard to determine which platform works best with your products and services. Since there’s no sense in spending time and marketing dollars on a platform that isn’t the right fit for your brand, we’re going to help you out.

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Search Engine Optimization (SEO)

Five Off-page SEO strategies you can use now

Off-page search engine optimization tactics

Search Engine Optimization (SEO) refers to the techniques that people use to improve the rank of their website on popular search engines like Google, Bing, Yahoo, and more. Ranking higher on these search engines is key to visibility. In short, the higher you rank, the more likely a user will click on your website’s link and visit your page.

SEO is not a new concept, nor is it a static one. As you can imagine, with the creation of more and more websites every day, ranking is very competitive. Search engines constantly update their algorithms to ensure that the right pages rank the highest.

SEO techniques can be broken down into two categories: On-page SEO and Off-page SEO. On-Page SEO describes techniques that are directly implemented on your website, including new content, links, tags, and descriptions to your page. Off-Page SEO techniques are not directly implemented on your website, but can help bring attention to it and build its online reputation. When both On-page SEO and Off-page SEO techniques are implemented, you have a better chance of ranking over your competition.

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