E-Commerce home page redesigns

Now it’s easier than ever to find and buy what you want on faxonautoliterature.com

Faxon Auto Literature launched their website in 2006. Back then, buying online was a new thing – so they focused on building customer trust by explaining who they are and how they did business.

Recently, they realized that their website should focus more on what you get when you do business with them, so they reached out to us. Our goal was to make the books and literature for your vehicle easier to find and buy. We did so with a redesign of their entire home page. Here are the highlights:

  • The search tool is easier to use and returns results faster than ever.
  • Labeled images in the slider at the top of the page give you an overview of what’s covered by each type of literature.
  • Well-defined categories provide direct links to literature you can buy.

Compare these images to see the customer-focused improvement.

BEFORE

FAL Website before

AFTER

FAL Website after

If you’re looking to get a new e-commerce website or have your existing site redesigned, give us a call today.